The Misalignment of Interest Problem in Interviews

Every interview faces the same fundamental challenge: guests arrive with agendas. Whether they're trying to win votes, boost a stock, or spin a narrative, they come armed with carefully crafted talking points designed to serve their interests, not necessarily the truth.

The Trust Problem

Audiences sense this manipulation immediately. Nothing kills trust faster than feeling played.

On-air, guests can use many persuasive techniques. They deploy cherry-picked statistics, bold claims without context, or half-truths that serve their narrative.

The challenge for producers becomes overwhelming. How do you fact-check a claim about unemployment rates when your guest is citing "official government data" that's been selectively interpreted?

Why Current Methods Fall Short

Most newsrooms rely on pre-interview research and the host's knowledge to catch inaccuracies. But this approach has basic limitations: live interviews move too fast for real-time verification, and no human can be an expert on every topic that might come up. The result is that misleading statements often go unchallenged, leaving audiences with incomplete or wrong information.

A New Approach to Truth

Groundery changes this dynamic entirely. Our AI assistant works alongside producers in real-time, automatically fact-checking claims against trusted sources and instantly surfacing relevant context, links, and citations. When a guest claims that "crime has never been higher," Groundery can immediately pull up the latest FBI statistics and historical trends.

This real-time support enables producers to cue hosts with fact-checks and counterpoints, or pull up reality-check screens during or after segments. The conversation becomes more informed, and truth finally has a fighting chance against spin.

The result? Your audience leaves each interview smarter, more confident, and knowing you're genuinely on their side - not just providing a platform for whatever narrative serves your guests' interests.